A standard web design package is focused on building the actual website. The designer focuses on building what you ask for. During a premium website build, the focus is on building a website as a marketing tool optimized for your brand.
A magazine website features articles, photos and videos that are informational and educational. In the last twenty years, the magazine industry has changed from a print-only platform to largely digital format. The magazine website type works well for informational websites, particularly publications from universities and organizations.
A directory or contact page is a place where users can connect with you or others. This type of website works well when you want to list a repository of businesses or people within an organization. For example, a local restaurant directory features eateries in the area with menus, price ranges, phone number and reviews. The nature of an organization creates an opportunity for a directory website. For example, an association of local dentists in a city might list each member, their area of expertise and their contact information. Keep this design option in your back pocket for clients.
A blog features regularly updated articles, photos and videos. Blogs started with more casual, personal content compared to magazines. But since then, the lines have blurred, and now it’s extremely common for major brands and businesses to have their own blog. Adding expert content improves the overall credibility of a company or an individual. Blogs also provide material for social media posts and email campaigns.
A portfolio website allows creative professionals a place for showcasing their best work. This is perfect for artists, writers, designers, filmmakers, furniture builders—you name it. As you build a portfolio, there’s no need to add every single project you’ve ever worked on. Instead, focus on creating categories of items and highlighting the best work from each category. A portfolio website is a bit more creative by nature, so this is the place to try unique layouts and add in interesting features.
A landing page is a specific page type created for a marketing campaign that drives visitors to take a specific action. The content on a landing page should be limited and point toward the call-to-action (CTA) you’d like the user to take. Allow plenty of white space around your CTA and save elements not related to the purpose of that campaign for other pages.
An e-commerce website is an online shopping destination where users can purchase products or services from your company. A robust e-commerce web page makes it easy to browse products, filter by categories, highlight special sales and make purchases. An easy way to get started is through a full-solution, e-commerce platform like Shopify or Squarespace. Your team can easily update online inventory and list new products. Plus, because the system is interconnected, sales, logistics and marketing are all kept apprised on what’s working well. On the design front, e-commerce platforms offer several templates that match the needs of nearly any business type.